Philosophy. Values. People.

Since 1996

A communication and marketing agency with ethical governance and social commitment

30 years of experience in public-sector communication

We communicate for public administrations, institutions and organisations that serve citizens: a kind of communication with its own rules, timings and responsibilities. We turn programmes, services and policies into clear, useful and accessible information for the people they are meant for.

Ethical governance as our banner

A team with nationwide impact

XUL Foundation. Social innovation and citizen participation

We donate 20% of our profits to XUL Foundation, which promotes social transformation projects across Spain: entrepreneurship, culture and education.

Discover the Foundation

  • Junta de Andalucía logo
  • Agencia Digital de Andalucía logo
  • Sandetel logo
  • Oficina Andaluza Antifraude logo
  • FEMP logo
  • Córdoba City Council logo
  • IMDEEC, Córdoba City Council logo
  • Seville City Council logo
  • Cosmopoética logo
  • Greenpeace logo

Working model

Our working model, the foundation of our social commitment: we work side by side with our clients to bring each project to the people who really need it. Every project has its own dedicated team, ready to meet every need.

Public projects rarely have just one piece: several stakeholders, administrative constraints, technology, deadlines, changes along the way. Our value lies not only in doing each task well on its own, but in keeping the whole moving forward without getting stuck — so that the service reaches the people who really need it.

Our services

Values

Our values

  • We work with rigour, responsibility and purpose

    We see every project as an opportunity to create value. We combine professional excellence, innovation and responsible management to deliver communication solutions that meet the real needs of our clients and of society.

  • We care for the people who make our work possible

    We believe an organisation achieves better results when it also looks after its people. We promote a culture based on care, diversity, work-life balance, continuous learning and equal opportunities, because impact also starts within our own team.

Certifications

We say it, and we are certified

B Corp
Social and environmental responsibility, transparency and governance.
ISO 9001
Quality: processes verified by external audit, not self-declared.
ISO 14001
Environment: environmental management verified with the same rigour.
Certified Scrum Master
Agile management of complex projects.
Google Ads certified
Digital campaigns to a verified professional standard.
  • B Corp certification
  • ISO 14001 certification
  • ISO 9001 certification
  • Scrum Master certification
  • Agile Foundation certification
  • Google Ads certification

Awards

Awards and recognition.
A recognised track record, not just told by us.

Over the years, various institutions have recognised our work for its quality, its environmental commitment and its contribution to society.

  • 7th edition

    “Doñana” National Journalism Award for Sustainable Development

  • 2010

    Andalusia Information Society Award

    Best ICT project for improving citizens’ quality of life (Regional Ministry of Economy, Innovation and Science)

  • 2010

    Anuaria Award

    Best Poster

  • 2006

    Córdoba Young Entrepreneur Award

  • 2004

    PYMA Award

    SMEs for the Environment (Córdoba Provincial Council)

Team

Nobody is better than a team.
Distributed talent specialised in public-sector communication.

Meet our team

  • Seville
  • Córdoba
  • Granada
  • Málaga
  • Almería
  • Madrid
  • Barcelona
  • Asturias
  • Canary Islands
José Castillo, co-founder and CEO of XUL

Message

“When communication is aligned with impact, it stops being a story and becomes shared transformation.”

José Castillo · Co-founder and CEO of XUL

At XUL we have always understood that communication goes far beyond delivering messages: it shapes perceptions, activates relationships and can open up real possibilities for transformation.

Careers

Do we share values?
See our open positions.
100% remote. We’re looking for talent.

Join our team